Rich Mix notes

Part One

1930's experimentation:
A colour box by Len Lye- Putting film to music, was an advert for the post office.

Go team- Similar to Colour Box, made up of found images, scratched and played around
                  with.

1940's: Soundies
Nat King Cole- Concept of perfoming and watching himself on screen, and shot of going up 
                           up the girls legs.

France called a jukebox and Scopitone.

1960's:
Beatles- Characteristics of lads, helicopter shots, handheld shots and overhead shots.

1970's: Queen

1981:
MTV- launched by accident.
Big breakthrough was Maddona. It brought a rise in female artists.

Michael Jackson-
First black artist on MTV- Billie Jean
His breakthrough was thriller.

50 Cent- Candy shop-
Humorous element underlies the sexual element.
A display of wealth and sex.
Mainly womens bodies on show, however his shirt is ripped off shows his tattoos and muscles.
Typical of its genre and was expensive.

Jay Z-99 problems-
Over 300 cuts
Contraversial with its violence
Camera moves all the time

Part two

Method of analysis:

• Genre characteristics
• Visuals relationships
• Sell artist as a star
• Intertexuality
• Voyeuism/looking

User generated content:
Mash up of Jay Z and The Beatles called the Grey Album. Remix of the videos.

Lego re-makes- Prisoners doing 'Thriller'.

Machinima- Lady Gaga.

Tips:

• Excercises with 'found footage'
• Learn to lip sync
• Karaoke multi angle version of a track for film
• Re-make an existing video frame
• Alot of cuts
• Needs to be visually memorable and worth repeat viewing
• Pitch the material
• Clear concept
• Be realistic
• Stroyboard
• Plan locations, props etc
• Shoot early
• Know the lyrics
• Blog video influence
• Research
• Blog photos
• Blog location shots
• Animatic
• Shots not too long
• Make sure you have all the equipment
• 10-15 times shooting
• Extra angles
• Lots of close ups
• Shoot more than you think you need
• Label everything you capture
• Be organised
• Sync up first
• Cut and cut again
• Aim for dynamic piece of work
• Blog rough cuts
• Screen grabs as evidence
• Lots of feedback
• Maybe artist feedback
• Evaluate