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Showing posts with label case study. Show all posts
Showing posts with label case study. Show all posts

Wednesday, 22 September 2010

Case Study- Madonna: Creation of the Queen of Pop

  • Born August 16, 1958
  • She's a pop singer, song-writer, record producer and an actress
  • From Detroit, Michigan and then moved to New York to study ballet
  • Released her album in 1983
  • She's had three number one albums on the 'Billboard 300' in the 1980's
  • Seventh album 'Ray of light' and made four more consecutive albums
  • Had roles in twenty-two films
  • Won a Goldne Globe award for role in the 1996 film 'Evita'
  • Recording Indusrty Association of America - Best selling female rock artist of 20th Century
  • Sixty-three million certified albums in the United States
  • She has two biological children and an adopted child
1982-Sire Records-'Everybody'
  • Directed by Ed Steinberg- first release
  • Budget of $1500 dollars
  • Clothing- Lace tops, capri pants and cross jewellery were her trade marks and copied by many people- looks like a boy (80's fashion), dramatic make-up (drag queen/hooker), glam earrings, it was a hard look.
1984-Sire Records-'Like a virgin'
  • Directed by Mary Lambert
  • Stayed at Number one U.S charts for six weeks
  • Fairytale, more feminine, white-pure and black-tainted, different images, venice is romantic and there is a sexual undertone
1985-'Desperately seeking susan'
  • Releasing tracks with her film work
  • First concert tour- Virgin tour with the Beastie Boys
  • Penthouse and Playboy magazines published black and white nude photos of her in the 1970's
1989-'Like a Prayer'
  • Directed by Mary Lambert
  • Winner People's choice MTV awards
  • Signed a deal with pepsi- there was angelic crosses but seen as disrespectful as she is dressed like a slag
1991-Sire Records-'Vogue'
  • Directed by David Fletcher who is a fashion photographer
  • When Madonna became blonde
  • Her eighth number one single
  • MTV wanted to cut scene out of the video of her showing the outline of her breasts but they failed
  • Marilyn Monroe style, classy, black and white, classic 50's.
1992-Maverick Records-'Erotica'
  • Directed by Fabien Baron
  • Maverick was her own company
  • Joint venture with Time Warner
  • $60 million recording and business deal
  • 20% royalty- same as Michael Jackson
  • Sold 500,000 copies in the United States
  • MTV showed it three times before banning it
  • Explicit images, showed use of drugs and it contrasted with the use of crosses
1996-Evita-'You must love me'
  • When the film 'Evita' was released
  • She sang 'Dont cry for me Argentina' and 'You must love me' which won an Academy award
  • Global award for best actress
  • Classy, natural and she was acting her age
1998-Maverick-'Ray of Light'
  • Album debuted at number two in the United States
  • Album produced three U.S top ten singles
  • Won three grammy awards
  • Ranked number 363 on Rolling Stones list of '500 Greatest albums'
  • Inspired by 'Royaanisqatsi'
  • Played a violin teacher in 'Music of the Heart' but left the project
  • Hippie clothes, club scene, looking younger, was bit of a time lapse
2001-Maverick-'What it feels like for a girl'
  • Directed by Guy Richie
  • Banned on MTV awards and VH1 due to scenes of murder by a car-violent
  • Starred in 'The next best thing'
2002-'Die another day'
  • Starred in 'Swept Away' which was directed by Guy Richie
  • Failed and released to video in the U.K
  • 20th James Bond film-she has cameo role