Audience profile

Age: 15-25
Background: Working class
Occupation: Students, part-time work, casual workers, unskilled
Gender: female and male
Sexuality: homosexual and heterosexual and bisexual
Likes: shopping, girly chats, travelling, independant women, learning new things
Dislikes: xfactor, WAG's, being told what to do, copycats, narrow minded, trends
Ambitions: to be respectful people, become successful
Musical preferences: Christina Aguilera, Madonna, Rhianna, Beyonce, Spice Girls, Kings Of Leon
Consumer habits: cinema goers, tv programmes such as, skins, friends. No soaps, action and horror films
Idols: Madonna, Marilyn Monroe, Barack Obama